Traditional marketing agencies love Metrics, because charts and graphs and numbers and colors overwhelm a client into thinking the agency is doing their job.

KPI (Key Performance Indicator). CTR (Click-Through Rate). MPS (Measured Impressions). PPC (Pay-Per-Click). And - our favorite - SIA (Segmentation Impact Analysis). None of these things can actually predict sales, or actively show what’s happening in the marketplace. But it looks great on paper.

AJR believes there’s a better way.

Authentic Marketing.

Unlike traditional, self-promotional advertising tactics, Authentic Marketing focuses on POSITIONING, striving to show customers what your Brand is really all about, then leaving it to them to decide whether you meet their needs and match their values. Authentic Marketing helps you genuinely connect with consumers and clients for a better relationship, and actual long-term measurable growth.

“Likes” don’t pay the bills. And metrics don’t matter if they don’t convert.

Social Media is overrun with ad posts using the same shameless two-dimensional plugs that are easy for consumers to spot and even easier dismiss. And even when they do hit the LIKE button, it’s almost meaningless, because they’ve been conditioned to click it. Sure, “LIKES” give you a quick dopamine rush, but there’s no real value. And no real growth.

Focusing on Positioning and Brand builds an authentic community of growth, and delivers lifetime loyalty, as well as an army of stedfast, word-of-mouth Brand Champions.

Your marketing should always be a direct reflection of your BRAND, and its POSITIONING.