BRAND
CONSISTENCY
and how to achieve it.
Your Brand is the image people have in mind when thinking about your business products or services.
It’s not just the physical features that create a brand, but also the emotional feelings consumers develop towards your company.
CASE STUDY:
Think about bottled water: In order to convince people to buy something that everyone already has for free, companies developed different water brands, and each one has its own unique niche (even though they’re all selling the exact same thing): EVIAN will make you feel young. PERRIER is sexy and cultured. FIJI is healthy & natural. VOSS is hip & sophisticated.
Your product is what you sell. Your BRAND is the public’s perceived image of the product you sell. This is why your marketing should always begin and end with a comprehensive
BRAND BOOK
A comprehensive Brand Book, and
in-depth Marketing Audit is included
with every AJR Retainer.
AJR PUTS ITS EMPHASIS ON POSITIONING
YOUR BRAND, STARTING DAY ONE.
BRAND
CONSISTENCY
and how to achieve it.
Your Brand is the image people have in mind when thinking about your business products or services. It’s not just the physical features that create a brand, but also the emotional feelings consumers develop towards your company.
CASE STUDY
Think about bottled water: In order to convince people to buy something that
everyone already has for free, companies developed different water brands, and each one has its own unique niche
(even though they’re all selling the exact same thing): EVIAN will make you feel young. PERRIER is sexy and cultured.
FIJI is healthy & natural. VOSS is hip & sophisticated.
Your product is what you sell. Your BRAND is the public’s perceived image of the product you sell. This is why your marketing should always begin and end with a comprehensive
BRAND BOOK
A comprehensive Brand Book, and
in-depth Marketing Audit is included
with every AJR Retainer.
AJR PUTS ITS EMPHASIS ON POSITIONING
YOUR BRAND, STARTING DAY ONE.